For over 50 years, the Community Foundation has helped people give with purpose, strengthening Memphis and the Mid-South.

We make giving easier and more impactful by matching your generosity with the causes and community you care about most.

We offer solutions and resources to donors and the professionals who advise them to help you give smarter and do more good.

We offer funding opportunities that helps nonprofits and students create positive change and build futures.

When you get involved with the Community Foundation, you join a group of people committed to Memphis’s future.

Learn more about the philanthropic hub that connects capital with the solutions that make our community thrive.

Building a legacy that lasts

We partner with advisors and their clients’ families to align charitable giving with core beliefs and personal principles, helping translate financial and legal strategy into a personalized vision, mission, and giving plan.

Philanthropy & Giving

Published: July 3, 2026

Building a legacy that lasts

A resource for professional advisors

Legacy planning conversations are increasingly central to client relationships. At the Community Foundation, we believe legacy is the lasting impact, values, stories, and influence a person passes on, extending far beyond material wealth. For this reason, we take a customized, values-based approach to philanthropic planning that complements the technical work you already do for your clients. 

We partner with advisors and their clients’ families to align charitable giving with core beliefs and personal principles, helping translate financial and legal strategy into a personalized vision, mission, and giving plan.

Why this matters for your practice

Client retention through generational wealth transfer is a growing concern, and the data tells a compelling story.

Nearly 9 out of 10 next-generation heirs change advisors when wealth transfers happen—and they gravitate toward advisors who offer charitable planning and meaningful legacy support (McKinsey, 2020).

Three-quarters of Millennials identify as philanthropists, compared to just 35% of Baby Boomers, and younger investors are twice as likely as Boomers to select advisors who prioritize philanthropy (Fidelity, 2023).

Incorporating charitable planning into client conversations is one way to strengthen multigenerational relationships before a transition occurs.

One powerful tool: legacy funds

One way to help clients continue a family legacy is through a donor-advised fund at the Community Foundation of Greater Memphis, where assets transfer later or upon a triggering event such as disability or death. Structures you may want to discuss with clients include:

  • Bequest Intentions: naming the legacy fund at the Community Foundation in the client’s will or trust
  • Charitable Remainder Trusts (CRTs): providing income to the client during their lifetime, with remaining assets passing to the legacy fund at the Community Foundation
  • Charitable Lead Trusts (CLTs): directing income to the legacy fund at the Community Foundation over a set period, with remaining assets returning to heirs
  • Life Insurance Policies: naming the legacy fund at the Community Foundation as beneficiary
  • Retained Life Estates: gifting real property to the legacy fund at the Community Foundation while the client retains the right to live on the property until death

Structures to consider include funding a personal legacy fund as described above, or directing a legacy gift to:

  • FOREVER Funds: naming the Community Foundation’s unrestricted endowment as the beneficiary of a bequest, life insurance policy, or other planned gift, allowing the Foundation to direct resources where Memphis and the Mid-South need them most, in perpetuity

Rely on our guidance

Our Development team is available as a technical resource as you structure these conversations with clients, whether you’re weighing the right vehicle for a specific estate plan or want a thought partner on values-based giving. Contact us to discuss how a legacy fund might fit into a client’s overall plan.

Here to help

A middle-aged man with gray hair, wearing a dark suit, white shirt, and red patterned tie, smiles outdoors with trees and greenery blurred in the background, reminiscent of Aerial Ozuzu's calm and inspiring presence.

Jim Marconi, CAP®, IPA

Philanthropic Advisor

Cultivating relationships with professional advisors

(901) 722-0037

Aerial Ozuzu, a woman with wavy blonde hair, wearing a cream blouse and a red blazer, smiles in an outdoor setting with blurred greenery in the background.

Caroline Kuebler, CAP®, IPA

Managing Director of Philanthropic Services

Creating a new fund, referring friends and family, and philanthropic education

(901) 722-0036

Aerial Ozuzu, a woman with long, light brown hair and blue eyes, smiles at the camera. She wears a black blazer over a teal top with gold hoop earrings and stands outdoors against a softly blurred background.

Jennie Dickerson, CFRE

Director of Philanthropy

Learning more about and supporting the FOREVER Funds

(901) 722-0050

Aerial Ozuzu, a woman with short curly gray hair, wearing glasses, gold hoop earrings, a red top with white patterns, and a white crocheted shawl, smiles outdoors against a softly blurred green background.

Angela Richards

Philanthropic Services Associate

Information for prospective donors and professional advisors

(901) 722-0019

Four professionally dressed adults, two women on each side of a man and a woman, stand together indoors, smiling at the camera. The background features large windows and unfinished concrete walls—capturing a team dedicated to building a legacy.
(l-r): Director of Philanthropy Jennie Dickerson, CFRE; Philanthropic Advisor Jim Marconi, CAP®, IPA; Managing Director of Philanthropic Services Caroline Kuebler, CAP®, IPA, Philanthropic Services Associate Angela Richards