Building a legacy that lasts
A resource for professional advisors
Legacy planning conversations are increasingly central to client relationships. At the Community Foundation, we believe legacy is the lasting impact, values, stories, and influence a person passes on, extending far beyond material wealth. For this reason, we take a customized, values-based approach to philanthropic planning that complements the technical work you already do for your clients.
We partner with advisors and their clients’ families to align charitable giving with core beliefs and personal principles, helping translate financial and legal strategy into a personalized vision, mission, and giving plan.
Why this matters for your practice
Client retention through generational wealth transfer is a growing concern, and the data tells a compelling story.
Nearly 9 out of 10 next-generation heirs change advisors when wealth transfers happen—and they gravitate toward advisors who offer charitable planning and meaningful legacy support (McKinsey, 2020).
Three-quarters of Millennials identify as philanthropists, compared to just 35% of Baby Boomers, and younger investors are twice as likely as Boomers to select advisors who prioritize philanthropy (Fidelity, 2023).
Incorporating charitable planning into client conversations is one way to strengthen multigenerational relationships before a transition occurs.
One powerful tool: legacy funds
One way to help clients continue a family legacy is through a donor-advised fund at the Community Foundation of Greater Memphis, where assets transfer later or upon a triggering event such as disability or death. Structures you may want to discuss with clients include:
- Bequest Intentions: naming the legacy fund at the Community Foundation in the client’s will or trust
- Charitable Remainder Trusts (CRTs): providing income to the client during their lifetime, with remaining assets passing to the legacy fund at the Community Foundation
- Charitable Lead Trusts (CLTs): directing income to the legacy fund at the Community Foundation over a set period, with remaining assets returning to heirs
- Life Insurance Policies: naming the legacy fund at the Community Foundation as beneficiary
- Retained Life Estates: gifting real property to the legacy fund at the Community Foundation while the client retains the right to live on the property until death
Structures to consider include funding a personal legacy fund as described above, or directing a legacy gift to:
- FOREVER Funds: naming the Community Foundation’s unrestricted endowment as the beneficiary of a bequest, life insurance policy, or other planned gift, allowing the Foundation to direct resources where Memphis and the Mid-South need them most, in perpetuity
Rely on our guidance
Our Development team is available as a technical resource as you structure these conversations with clients, whether you’re weighing the right vehicle for a specific estate plan or want a thought partner on values-based giving. Contact us to discuss how a legacy fund might fit into a client’s overall plan.