Nonprofit toolkit
Your organization is invited to join the movement. By participating in Give 8/28, you can help shine a light on the work of Black-led nonprofits across our region.
Quick links
For Black-led nonprofits
Give 8/28 is a national day of giving on August 28 that uplifts Black-led and Black-benefiting nonprofits as part of the broader Black Philanthropy Month movement.
The Community Foundation proudly supports this effort to celebrate Black generosity and address funding inequities that persist in the sector. By joining the campaign, your organization can raise visibility, share your impact, and connect with donors.
Promote the campaign to your networks, share your story, and direct supporters to the local directory at LIVEGIVEmidsouth—where 200+ Black-led organizations, including yours, can be discovered and supported.
Join the list
To prepare for Black Philanthropy Month and Give 8/28, we’re updating our list of Black-led organizations and inviting others to join. Please complete this short form to confirm your current status or express interest in being featured.
A nonprofit is considered Black-led if the most senior leader (e.g., Executive Director, CEO) is Black and the leadership team includes other Black leaders. The board should also reflect the community served — particularly when the organization’s work centers on Black communities.
Build a free nonprofit profile
Create a LIVEGIVEmidsouth profile to increase visibility, reach new audiences, share your work, and attract resources for greater impact.
Give 8/28 participation toolkit
By joining the campaign, your organization can raise visibility, share your impact, and connect with donors through the LIVEGIVEmidsouth nonprofit directory.
How to get involved
- Ensure your LIVEGIVEmidsouth profile is up to date. In order to have a Fund this Organization donation button on your profile, your organization must upload a solicitation permit under the Documents section of the profile AND activate your Stripe payment processing account. See LIVEGIVEmidsouth resources.
- Promote Give 8/28. Create a communications plan and schedule that fits your capacity and that leverages the best way(s) to reach your audience. See resources below.
- Share the opportunity with other organization partners. Encourage other Black-led organizations you work with to be part of the Give 8/28 movement, too.
Promotional resources
Plan your content that announces your participation and goals and includes your ask. Suggested digital communications are:
Email blast or newsletter
Send at least one message before or on August 28. Include:
- A short explanation of Give 8/28
- A call to action linking to your website or your LIVEGIVEmidsouth profile
- Your organization’s impact and how donors can help
Social media campaign
Post 2-3 times leading up to and on August 28. Sample messaging and graphics are provided below.
We’re excited to be part of Give 8/28, a national day of giving that celebrates and supports the impact of Black-led and Black-benefiting nonprofits—like ours. This local effort is championed through @cfgmemphis.
Every gift moves us forward. Learn more and support our work at our website or [insert LIVEGIVE profile].
We’re excited to be part of Give 8/28, a national day of giving that celebrates and supports the impact of Black-led and Black-benefiting nonprofits—like ours. This local effort is championed through @CommunityFoundationGreaterMemphis.
Every gift moves us forward. Learn more and support our work at our website or CFGM.org/BlackLed
Downloadable images
Access this Dropbox folder for images that you can use to promote your participation. This folder includes:
- Static images: These are ready to drop into your e-communications and social media as-is.
- Editable images: If you are comfortable using design software like Canva, download these and customize them on your own. You can:
- Insert a JPG of your logo in the designated field, or
- Add a photo to the frame. Choose your photo and right click “Layer > Send Backward” to layer it behind the Give 8/28 banner. Format your photo to fill the image space.
Contact us
Questions? Email Community Impact Manager Randy Truong or call her at (901) 722-0039.
Profile support FAQ
LIVEGIVEmidsouth is more than a giving platform—it’s a community resource designed to help nonprofits.
LIVEGIVEmidsouth is a free, public-facing directory and donation hub powered by the Community Foundation of Greater Memphis. It helps donors and funders discover and support local nonprofits serving West Tennessee, eastern Arkansas, and northern Mississippi.
Organizations must:
- Be a 501(c)(3) or fiscally sponsored nonprofit.
- Primarily serve our tri-state region. (West Tennessee, eastern Arkansas, and northern Mississippi).
Note: Churches and other places of worship are not eligible unless they run a community-serving program with a distinct name and mission (e.g., food pantry, tutoring center).
Your profile request is currently in our review queue. If it’s been more than 24 business hours, please submit a ticket through the LIVEGIVEmidsouth Help Desk so we can manually review and approve your submission: Submit a Ticket
Once approved, you’ll be able to log in and begin building your organization’s profile.
- Go to the Organizational Profile tab.
- Click the Receive Donations tab.
- Use the dropdown menu in the top right to select “All Fields.”
- Connect your Stripe account using the blue “Connect with Stripe” button.
- Follow the Stripe prompts to enter your org/banking info.
- After you’re redirected back to LIVEGIVE, click “Submit for Review.”
Donors will then be able to give directly through your profile using credit/debit card, Apple Pay, and other virtual methods.
The LIVEGIVEmidsouth site has a new look, but the steps in this tutorial haven’t changed—just log in and follow along.
- Log in at https://roundtable.livegivemidsouth.org/sign-in
- Go to the Organizational Profile tab.
- Use the dropdown menu in the top right to select “All Fields.”
- Edit and click “Save AND Submit” in each section to submit updates for review.
The LIVEGIVEmidsouth site has a new look, but the steps in this tutorial haven’t changed—just log in and follow along.
Visit our Trainings & resources page for everything you need to use LIVEGIVEmidsouth with confidence—from setting up your nonprofit profile to managing donations, notices, and campaigns. Explore step-by-step videos, FAQ, and support resources built for nonprofits.
Give 8/28 eligibility FAQ
A nonprofit is considered Black-led if the executive leader is Black and the leadership team & Board includes other Black leaders.
The Community Foundation’s 2025 Give 8/28 campaign supported 100 distinct nonprofits with $2,978,087! Learn more.
This year, we’re working to expand our impact—and your visibility!
We’re rebuilding our list of Black-led nonprofits using an updated definition (developed by the Black-Led Nonprofit Leadership Alliance).
As defined by the Black-Led Nonprofit Leadership Alliance, a Black-led nonprofit is one where:
- The CEO, Executive Director, or President is Black
- The executive leadership team is majority or plurality Black
- The governing board is majority Black
A nonprofit’s mission does not have to specifically focus on Black communities to qualify.
This definition was informed by community input and extensive conversations led by the Black Nonprofit Leadership Alliance (BNLA). Through a series of convenings and a yearlong research process, BNLA gathered feedback from local nonprofit leaders to better define what it means to be Black-led in our region.
The Black-Led Nonprofit Leadership Alliance (BNLA) is a group of Black nonprofit leaders convened in 2024 by the Community Foundation of Greater Memphis. The group came together to discuss the challenges facing Black-led organizations and to develop recommendations that support CFGM’s broader equity efforts.
To ensure accuracy, equity, and transparency, we rebuild the Black-led spotlight list annually. Only organizations who complete the verification form will be featured in this year’s campaign—even if they were featured in past years.
Donations & Stripe FAQ
Stripe technology enables secure online donations and ensure funds flow directly to your organization.
- Go to the Organizational Profile tab.
- Click the Receive Donations tab.
- Use the dropdown menu in the top right to select “All Fields.”
- Connect your Stripe account using the blue “Connect with Stripe” button.
- Follow the Stripe prompts to enter your org/banking info.
- After you’re redirected back to LIVEGIVE, click “Submit for Review.”
Donors will then be able to give directly through your profile using credit/debit card, Apple Pay, and other virtual methods.
The LIVEGIVEmidsouth site has a new look, but the steps in this tutorial haven’t changed—just log in and follow along.
We strongly recommend setting up a Stripe account so donors are able to give directly through your profile using credit/debit card, Apple Pay, and other virtual methods.
In the meantime, we share with potential Give 8/28 donors: Please note: If an organization doesn’t have a Fund this Organization button, it doesn’t mean there’s anything wrong. The agency just hasn’t set it up yet. If you’d like to make a donation, please contact the organization directly.
The LIVEGIVEmidsouth site has a new look, but the steps in this tutorial haven’t changed—just log in and follow along.
Campaign & Promotion FAQ
By joining the campaign, your organization can raise visibility, share your impact, and connect with donors through the LIVEGIVEmidsouth nonprofit director
Verified Black-led orgs are easily viewable at CFGM.org/BlackLed, and we’ll promote the list through email, social media, and local donor outreach.
No problem! You can request a profile by submitting a ticket through our Help Desk:
- Go to https://livegivemidsouth.on.spiceworks.com/portal
- Create a login to submit tickets
- Create a New Ticket
- Select “New Profile Request” as your request type.
- Fill in your organization’s name, your contact email, and any other required fields.
- Submit the form and we’ll send you an invite to get started.
Once your request is reviewed and approved, you’ll receive an email with login instructions. If you don’t hear back within 3–5 business days, feel free to follow up!
The LIVEGIVEmidsouth site has a new look, but the steps in this tutorial haven’t changed—just log in and follow along.
Use our Give 8/28 participation toolkit!
And, share the form link with other Black-led orgs in your network: Black-Led Reverification Form
General Support
Our team is here to help you make the most out of your LIVEGIVEmidsouth profile and Give 8/28 experience.
To streamline support, all LIVEGIVE-related requests must go through our Help Desk.
Contact Community Impact Manager Randy Truong at (901) 722-0039 (leave a voicemail if no answer).
Here to help
